Your Assurance: Our Professional Standards

We believe that transparency is key to building trust. By following National Association of Jewellers (NAJ) guidance on managing customer expectations, we ensure you can make an informed decision with complete peace of mind.

Our commitment to ethical conduct and legal compliance means your interests are always protected.

• Fair and Honest Conduct: We follow a code of conduct that requires us to act with honesty, integrity, and professionalism at all times. We do not engage in any practice that may mislead or deceive our customers.

• Clear Communication: We provide full and accurate descriptions of all our services. Our professional standards ensure we provide you with a clear and honest view of what to expect, from our valuation process to any consultation services.

• Fair Dispute Resolution: In the unlikely event of a complaint, we will deal with it in a timely and fair manner. We will also cooperate fully with any inquiry to resolve the issue and abide by the findings and decision.

• Legal Compliance: We ensure all our business practices comply with relevant national laws and regulations, and we adhere to industry-specific codes to protect you from misrepresentation and unethical practices.

To learn more about the professional standards we uphold as a member, please visit the National Association of Jewellers website at https://www.naj.co.uk/codes-of-practice.